Demonstrating the Value of the Physical Medicine and Rehabilitation Physician – Novel Approaches in Partnering with Key Healthcare Partners Through the Healthcare Continuum

Thursday, February 27, 2025

11:15 AM – 12:15 PM MST

Location: 105 A-C

Course Director(s)

Jonathan H. Whiteson, MD (he/him/his)

Professor, Rehabilitation Medicine, Professor, Medicine, Vice Chair Clinical Operations
Rusk Rehabilitation, NYU Langone Health

Faculty(s)

Azlan Tariq, DO

Chief Clinical Officer
Medrina
Ny-Ying Lam, MD (she/her/hers)

Associate Professor
University of Washington
Karen Barr, MD

Associate Professor
University of Pittsburgh/UPMC

Disclosure(s):

Jonathan H. Whiteson, MD: No financial relationships to disclose

Ny-Ying Lam, MD: No financial relationships to disclose

Karen Barr, MD: No financial relationships to disclose

Brief Session Description : PM&R physicians are essential medical experts in value-based evaluation, diagnosis and management of neuromusculoskeletal and disabling conditions. We are indispensable in directing rehabilitation and recovery, vital to optimizing outcomes and function throughout the care continuum. Considering the value PM&R physicians bring to our healthcare system, there are many opportunities to protect and evolve our practice model. An integral element of practice success is being able to promote what PM&R physicians do and demonstrate impact. This session will highlight practical strategic initiatives and tools to increase awareness of PM&R brand-value with key stakeholders - other specialties, PCPs, healthcare CEOs and media throughout the healthcare continuum. Effective communication skills will be emphasized through ‘case-based’ discussions