Matthew R. Allen, BS
Medical Student
School of Medicine, University of California San Diego
La Jolla, California, United States
During the analyzed time period, search volume for PRP increased by 300% (QF 31 at inception to 93 by termination), shockwave therapy by 1100% (QF 1 to 11), and BMAC by 50% (QF 2 to 3). Search volume for prolotherapy decreased by 55% (QF 9 to 5). "Near me” or “injection” were in the top 5 most common additional query terms for each of the investigated treatments (ex. "PRP near me").
Conclusions:
This study demonstrates that demand for multiple regenerative medicine treatments is increasing and that patients often turn to the internet to learn about treatments or identify treatment locations. Irresponsible marketing or misinformation around regenerative medicine treatments could hinder the progress of the field and harm patients.
Effective strategies to encourage evidence-based standards, responsible marketing, and misinformation countermeasures–including social media and internet monitoring–are needed. Future research should characterize what information is available to patients searching for regenerative medicine treatments online. For instance, researchers could analyze online clinics and identify what treatments are offered and what claims are made about each treatment. Such measures will protect patients and ensure that regenerative medicine maintains rigorous scientific standards.